Creator Partnerships
Creator partnerships in social media refers to collaborations between content creators (such as influencers, bloggers, YouTubers, etc.) and brands or organizations. Such collaborations offer a great opportunity to promote your products or business in an authentic way and potentially reach a new audience.
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Managing and leading creator partnership strategies including vetting, content development and contract creation.
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Ensuring deliverables meet Federal Trade Commission (FTC guidelines) and platform requirements.
Event Promotion & On-Site Coverage
On-site social media coverage offers an opportunity to stand out from the competition, drive traffic to a specific location and to reach those not attending in person. Whether I'm traveling to events to capture content on-site or serving as a liaison when just clients attend the events, I've promoted event coverage by:
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Planning post concepts in advance to capture on-site, collaborating closely with client.
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Covering daily event activities on Instagram, X and Facebook to promote activities and product launches.
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Capturing high-quality evergreen content for ongoing social media calendar and other digital marketing tactics.
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Overseeing and editing content others have captured on-site.
Ongoing Social Media Management
Social media strategy isn't a one-size fits all. Ensuring the content resonates with your target audience and being timely with trends just scratching the surface.
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Developing multi-platform social media strategy, content and monthly calendars.
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Conducting community management, issues management and crisis management tactics.
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Creating paid social media strategy and executed campaigns.
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Provide creative direction to graphic designers to create visuals for social.
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Crafting social media graphics through Canva.
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Enhancing brand awareness and gauging overall company health through social listening.
Social Media Giveaways
Giveaways are a great tactic for building your audience, increasing engagement, garnering
user-generated content or building awareness of a new brand or product!
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Creating giveaway strategies and concepts, and determined KPIs.
- Developing contest terms & conditions, ensuring all FTC and platform requirements are met.
- Executing on social tactics to meet KPIs.
- Completing post-contest reports to share KPI results and additional insights.
